<span data-metadata=""><span data-buffer="">Life Insurance Is Dumb
We’ve Made It Smart
Most policies bought and sold today are based on an outdated way of doing things.
We’ve changed that and made the system work for consumers!
<span data-metadata=""><span data-buffer="">Life Insurance Is Dumb
We’ve Made It Smart
Most policies bought and sold today are based on an outdated way
of doing things.
We’ve changed that and made the system work for consumers!
The Old Way
The old way assumes a person needs the same coverage over their entire life and charges a higher monthly premium based on that.
The Smart Way
The truth is, your coverage needs decrease as you get older based on a variety of factors and your payments will lower as a result saving you money for years to come.
The Old Way
The old way assumes a person needs the same coverage over their entire life and charges a higher monthly premium based on that.
The Smart Way
The truth is, your coverage needs decrease as you get older based on a variety of factors and your payments will lower as a result saving you money for years to come.
Our Founders
Meet our founding team

Jake Tamarkin brings an extensive track record of innovation and insurance knowledge to the team. Throughout his work, Jake is known for his strategic insight, collaboration and integrity in service of making financial services more useful and inclusive. Prior to founding Everyday Life, Jake was a valued leader at top financial services firms, including EY, BNY Mellon and MetLife.
He holds an MBA from The Kelley School of Business at Indiana University and lives with his spouse, two kids and dog (Taco) in Andover, MA. In his spare time, Jake enjoys hiking and other outdoor activities.
Jake Tamarkin
CEO & Co-Founder
Dipali Trivedi is an experienced technologist and passionate entrepreneur. Dipali has over 10 years of experience leading engineering teams to build SAAS and PAAS solutions using big data, microservices and cloud computing. Prior to founding Everyday Life, Dipali founded CloudFountain Inc, a company that specializes in architectural consulting and project implementation using new generation technologies. She holds an MBA from MIT, and Masters of Computer Engineering from VJTI. Dipali lives in Belmont, MA with her husband and two kids. She enjoys dance, running & traveling.
Dipali Trivedi
CTO & Co-Founder

Our Insurance Partners






Our Founders
Meet our founding team

Jake Tamarkin brings an extensive track record of innovation and insurance knowledge to the team. Throughout his work, Jake is known for his strategic insight, collaboration and integrity in service of making financial services more useful and inclusive. Prior to founding Everyday Life, Jake was a valued leader at top financial services firms, including EY, BNY Mellon and MetLife.
He holds an MBA from The Kelley School of Business at Indiana University and lives with his spouse, two kids and dog (Taco) in Andover, MA. In his spare time, Jake enjoys hiking and other outdoor activities.
Jake Tamarkin
CEO & Co-Founder

Dipali Trivedi is an experienced technologist and passionate entrepreneur. Dipali has over 10 years of experience leading engineering teams to build SAAS and PAAS solutions using big data, microservices and cloud computing. Prior to founding Everyday Life, Dipali founded CloudFountain Inc, a company that specializes in architectural consulting and project implementation using new generation technologies. She holds an MBA from MIT, and Masters of Computer Engineering from VJTI. Dipali lives in Belmont, MA with her husband and two kids. She enjoys dance, running & traveling.
Dipali Trivedi
CTO & Co-Founder
Our Insurance Partners





